Ferrari has spent its 107-year history building two-seat sports cars and grand tourers defined by their engines, their noise, and their absolute refusal to make compromises in the direction of everyday practicality. The Ferrari Luce, revealed in Rome on May 25, 2026, breaks every one of those conventions simultaneously. It is a five-seat, four-door, fully electric vehicle with a design unlike anything Ferrari has produced before — and it may be the most significant new Ferrari since the original 250 GTO.
For buyers in the Greenwich area, Ferrari of Greenwich at 342 West Putnam Avenue is the only authorized Ferrari dealer in Connecticut and the only place in the state where you can formally register your interest in the Luce. Ferrari allocates all new model production exclusively through its authorized retailer network, and that allocation is managed on the basis of established client relationships. Interest registered now, before customer deliveries begin in Q4 2026, carries weight in the allocation conversation.
What the Ferrari Luce Is
The Luce — Italian for “light” — is Ferrari’s first fully battery-electric production vehicle and the brand’s first five-seat model in its history. Developed under the internal designation F222 and previewed as the “Elettrica” project at Ferrari’s Capital Markets Day in October 2025, the production Luce was revealed to the press and public in Rome four months later. Deliveries to customers are due to begin in the fourth quarter of 2026.
The technical foundation is a dedicated electric vehicle platform built entirely in Maranello — Ferrari’s first ground-up EV architecture. The Luce uses four independently controlled radial-flow permanent-synchronous motors, one at each wheel, producing a combined output of 1,035 horsepower. That figure represents more power than any previous production Ferrari save for the LaFerrari hypercar, and it is delivered with the instantaneous, full-torque response that characterizes the best current electric performance vehicles. Ferrari quotes 0 to 62 mph in under 2.7 seconds.
The battery is a 122 kWh NMC pack operating on an 800-volt architecture, enabling DC fast charging at up to 350 kW — the highest charging rate currently available on any road car. A 20-to-80 percent charge takes approximately 18 minutes on a compatible fast charger. WLTP-rated range is 329 miles, a figure that reflects the tension between Ferrari’s performance orientation and the energy demands of four powerful motors. In standard road use, range in the 250 to 300-mile bracket is the practical expectation.
The Design: Jony Ive and the Bravest Ferrari in History
The Luce’s appearance was the first thing that broke the internet when it was revealed. Ferrari engaged LoveFrom — the creative collective founded by Sir Jony Ive and Marc Newson after Ive’s departure from Apple — to lead the exterior and interior design. The result is a car that shares no visual language with any previous Ferrari. Where the 12Cilindri, the Purosangue, and the Amalfi all carry visible threads back through Ferrari’s design archive, the Luce reads as something genuinely new.
The exterior is defined by smooth, glass-forward surfaces, floating aerodynamic wings at the front and rear, and a dramatically simplified body that eliminates the visual complexity that has characterized Ferrari design for decades. At 5.02 meters in length, it is longer than the Purosangue but lower — its 1,544mm roofline sits between a traditional sedan and an SUV, giving the car a grand touring proportion rather than the upright stance of a conventional luxury crossover.
The rear doors use a coach door configuration, opening rearward without a B-pillar. Combined with the Luce’s 2,961mm wheelbase — the longest Ferrari has ever used in a production car — the result is rear-seat space that is, by Ferrari standards, genuinely generous. This is a car designed to carry four adults in comfort across a long European journey, not to accommodate rear passengers as a concession.
Jony Ive has described the interior as the design project he is most proud of in a career that included the iMac, the iPod, and the iPhone. The cabin philosophy is minimal physical controls combined with advanced OLED displays, with aluminum switches reserved for the functions Ferrari’s engineers determined require tactile feedback — the launch control lever, the driving mode selector, the Manettino. Every surface material was developed specifically for the Luce: the leather is a new tanning process, the aluminum is a new alloy finish, and the glass elements use a new optical treatment. Numerous reviewers at the press reveal described the interior quality as possibly the finest of any production car they had experienced.
Performance and Dynamics: Still a Ferrari
The most important question about the Luce, for buyers who have loved Ferrari for its driving experience, is whether the electric platform produces a car that still drives like one. Ferrari’s answer is embedded in the architecture: the four-motor setup allows true torque vectoring at each individual wheel, giving the vehicle the ability to apply and withdraw power from specific corners independently in real time. This is a more granular level of chassis control than Ferrari achieves on any of its combustion-powered models, and it is what allows the Luce to maintain the handling precision that is non-negotiable for the marque.
Ferrari developed the motor controllers, power electronics, and torque vectoring algorithms entirely in-house at Maranello. The company is explicit that the Luce is not an engineering exercise sourced from a third-party platform — it is a Ferrari-engineered vehicle from the battery cells upward. According to Car and Driver’s first drive coverage, the Luce delivers lateral grip and steering feel that aligns it with the Purosangue rather than the conventional luxury EV crossover category — a meaningful distinction for buyers who will actually drive the car.
Ferrari has also addressed what many considered the most emotionally difficult aspect of an electric Ferrari: the absence of engine sound. The Luce uses a multi-layer acoustic experience that layers synthesized resonance — developed specifically for this vehicle rather than borrowed from any existing framework — with the natural sounds of the motors, the air, and the chassis at speed. It is not an attempt to reproduce a V12 through speakers. It is an entirely original sound identity for an entirely original kind of Ferrari.
Five Seats and the Largest Boot in Ferrari History
The Luce is the first Ferrari to accommodate five people in production. The rear bench, enabled by the absence of a transmission tunnel and the flat floor that a dedicated EV platform provides, seats three adults rather than two children and one compromised adult. The outer rear seats are finished to the same standard as the fronts; the center position is a genuine fifth seat rather than a vestigial middle perch.
Cargo volume is 21.1 cubic feet behind the rear seats — approximately the same as a compact luxury SUV and by far the largest luggage capacity in Ferrari’s history. The front trunk adds useful additional storage. For buyers who have previously had to choose between Ferrari ownership and practical usability, the Luce removes that compromise entirely.
Pricing and Allocation
Reuters reported at the time of the Luce’s reveal that European pricing begins at approximately 550,000 euros. US pricing is expected to be announced closer to Q4 delivery commencement, with the starting point anticipated in the $600,000 to $650,000 range before options. Ferrari’s Tailor Made personalization program will be available for the Luce, and given the design emphasis the brand has placed on interior materials and color, bespoke specifications are expected to add meaningfully to the base price.
Production volumes for the Luce have not been formally confirmed, but Ferrari has historically managed output of significant new models to protect their exclusivity and ensure demand exceeds supply at launch. Given the Luce’s positioning as Ferrari’s first EV, first five-seater, and first Jony Ive design collaboration, the first production run will almost certainly be oversubscribed. Authorized dealers manage Ferrari’s allocation process, and client relationships with those dealers are the primary mechanism through which access to early production is secured.
Why Register Interest at Ferrari of Greenwich
Ferrari of Greenwich is Connecticut’s only factory-authorized Ferrari retailer and has been part of the Miller Motorcars organization — the state’s sole authorized dealer for Ferrari, Bentley, Aston Martin, McLaren, Bugatti, Maserati, Alfa Romeo, Pagani, and Rolls-Royce — since 1976. That history means a direct, ongoing relationship with Ferrari’s allocation and client management teams in Maranello that a general-purpose dealer cannot replicate.
Registering your interest in the Luce here is not a reservation in the conventional sense — Ferrari does not operate a public waitlist. It is the beginning of a client conversation with the dealership team about your interest, your profile as a Ferrari owner or prospective owner, and how the Luce fits your personal specification preferences. That conversation is what positions a client favorably when Ferrari’s allocation decisions are made.
The Ferrari Luce model page is available on the Ferrari of Greenwich website for reference. To begin the interest registration process, contact the Ferrari of Greenwich team directly or call the sales line at 866-692-1036. The showroom at 342 West Putnam Avenue, Greenwich, CT 06830 is open Monday through Friday, 9 AM to 6 PM, and Saturday, 9 AM to 4 PM. Service and parts inquiries are handled at 866-692-1063.
